Looking for a course in Marketing seems like a simple task, but it turns out to be quite the opposite when you find yourself typing ‘marketing course’ in Google. This situation is further complicated if the requirement is to associate the course with a Student Visa, because in that case the choice must take into account that the course needs to have a CRICOS licence, that is, a licence permitting it to teach international students.

Before looking at the themes of the courses, it is useful to clear up some misunderstandings: the many professions related to marketing (Marketing Specialist, Advertising Specialist, Sales & Marketing Manager) are all professions whose formal recognition by the designated assessing authority requires a Skill Level corresponding to level 1, in other words, at least a Bachelor Degree. This is not said to discourage registration in marketing courses, which however, are very useful both as a pre-degree stage and as a post-graduate specialisation solution. Simply: consider your choice of course carefully if you want to link the qualification to an immigration pathway and speak about it with an immigration agent.

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Lavorare in marketing in Australia

Let’s return to marketing, which, contrary to what people think, is a very broad branch of economics rather than a defined subject. The reason for which the qualification requires a degree is indeed the broad array of subjects that are touched on by this category of studies. Those with a Bachelor Degree in Marketing have been exposed to a whole series of notions which involve not only the publicity stage but also those of analysis and research, fundamental in the life of marketers.

The professional marketing courses remain in the field of tertiary education, representing a valid and formative program Clearly, the ‘reduced’ nature of these courses (which can vary from 6 months to 3 years) forces them to focus on the skill to be acquired. Since Marketing has reached a very high level of complexity, if you do not choose to study it at University as a whole subject, you need to understand what aspect of this subject you are interested in exploring. Professionals in marketing come under that growing category of people who decide to live according to the principles of digital nomadism. Interested?

You should read this article.

So, let’s see the three main specialisations that are offered in Australia to international students in the form of professional courses:

Qualification: Certificate IV / Diploma of Marketing & Communication
Skill Level: 2
Course program: https://training.gov.au/TrainingComponentFiles/BSB/BSB40820_R1.pdf
Description: until 2016 there were two separate courses (Advertising and Marketing) which were then combined in this current program, resulting in a course that is more about the foundations of communication for the purpose of marketing. Its main objective is to provide the student with a series of concepts and tools that they can use in specific contexts. Subjects like ‘promote products and services’, ‘design and test direct marketing activities’, ‘implement and monitor advertising production’ ‘apply marketing communication across a convergent industry’ and ‘develop public relations documents’ are examples to suggest the style of the course.

Qualification: Certificate IV / Diploma of Digital Media Technologies
Skill Level: 2
Course program: https://training.gov.au/TrainingComponentFiles/BSB/BSB40820_R1.pdf
Description: this course has experienced a boom in enrolments due to its hybrid nature between a theoretical and a technical course. Its objective is to make its graduates not only operational in terms of their technical, digital skills, but also able to understand broadly how the advertising industry functions thanks to a series of ‘core units’ on marketing foundations. The specialisation, on the other hand, can focus on a specific field like interactive media, web marketing, automation, digital management. Marketing specialists with practical skills in digital technologies are today amongst the most sought-after remote workers, not only by start-ups but also expanding businesses.

Qualification: Diploma of Social Media Marketing
Skill Level: 2
Course program: https://training.gov.au/Training/Details/10118NAT
Description: the need to set up a course ad hoc just for a specific category of media, social networks, comes from the huge number of platforms which have been developed and entered in competition recently. A common error is to think of this sort of course as one for aspiring bloggers. Rather than a generic introductory course to personal branding or blogging, it is a specific course with the object of creating and reinforcing a brand and the loyalty of its customer base via social media. One of the most important skills to be learned from the program is the ability to create and maintain a homogenous identity on all the various platforms, carefully adapting communication techniques, register and vocabulary according to the user of a particular social platform. Redbull is the example par excellence: its communication strategies are exceptional in communicating the brand’s extreme values, but the genius of the Austrian brand is in the brilliant talent of transmitting an identical vision to all the various audiences such as Tik Tok, Snapchat, LinkedIn, Facebook.

Qualification: Diploma of Business (Digital)
Skill Level: 2
Course program: https://training.gov.au/Training/Details/10118NAT
Description: in the category of study qualifications relating to commercial activities, we also find the Diploma in Business, which offers various specialisations. One of these is Digital Marketing. It is important to emphasise that in this case it is a good idea to go through this particular program with an Education Agent, since there are many courses offered in business and the programs vary from one to the next. A good hybrid program in Business/Digital however, can be more useful than more specific courses, as the program includes all the critical subjects such as email marketing, content marketing, SEO, digital advertising, data analysis, automation.

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